Diychica’s Blog

Why Green Consumers Buy Brown Things

Posted on: January 30, 2012

Brown is the new green.

Manufacturers have found a new way to appeal to eco-friendly consumers: Brown it. When asked why they went brown, companies are transparent: The color “symbolizes” eco-friendliness.

Source:
http://www.good.is/post/brownwashing-why-green-consumers-buy-brown-things

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